Cracking into Crumbl Cookie


Courtesy of Emily Lascala

Emily Lascala snapped a picture of her 4-pack on the week of September 19, 2022. This week’s cookies include Milk Chocolate Chip, Caramel Apple, Aggie Blue Mint, Pumpkin Roll, Original featuring Peanut Butter M&M’s Candies, and Classic Pink Sugar. “I went with my sisters to get the 4-pack at Crumbl Cookies. My favorite cookie was the chocolate chip,” said senior Emily Lascala.

Students travel to find a business that is trending, named Crumble Cookie. Crumbl started with two cousins deciding to construct a business by combining their “perfect” ingredients into their cookies. Crumbl had a rotating menu cycle over the course of a year. They stopped their famously four weekly rotations until December 2018. Since 2018, Crumbl Cookie has been adding new flavors persistently. The business also makes improvements and corrections to their recipes.

Cousins, Jason McGowan and Sawyer Hemsley founded Crumbl Cookie. Crumbl was supposed to have more family involvement in helping out the business but in the end, it was up to Jason and Sawyer to start the business. Having a background in business, both cousins were straightforward with starting. Assembling the best recipe there can be, was dicult. Crumble opened its first location in Logan, Utah. Four years later after their first opening, Crumble turned into a chain that now has over 200 bakeries in 32 states nationwide. Having a great successful cookie recipe and a genius marketing strategy made the business gain popularity.

“I discovered Crumbl Cookie probably about a year ago through dierent social media platforms like Instagram and TikTok. When they opened up a location in Reading, I knew I had to test it out for myself. I like Crumbl Cookie so much because their flavors are so creative and change weekly,” said senior Kyler Bowers.

There are a variety of cookies you can get each week. A four-pack of Crumbl Cookies is priced at $11. 49. Other packs like the six-pack box of cookies of your choice retail at $15.99 and a twelve-pack of cookies retails for $25.99.

“At first, I was skeptical because they are so expensive for just a simple cookie, but after tasting them, it’s definitely worth the money. It’s very dierent from anything else around here, and it’s just something new and exciting to give a try,” said Bowers.

Recently, there was an email that was sent out to students for everyone to participate in. The email contained a poll and had 5 choices of Crumbl Cookies with the question, “What is your favorite Crumbl Cookie flavor?” 139 students

participated in a recent Crumbl Cookie poll that was sent out to all. The result was 49.6% Chocolate Chip Cookie, 20.9% Pink Sugar Cookie, 16.5% Strawberry Ice Cream Bar, 10.8% Fried Ice Cream, and the remaining 2.2% was Waffle.

“My Favorite Crumbl Cookie is Passion Fruit. I know it might sound weird, but it is actually really good. It has little popping bubbles on top. Whenever I am in Reading I go to Crumbl and get at least one cookie,” said senior Katie Painter.